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Iconic American Artist Vera Neumann typified the mid-century modern movement through her art and business savvy. As a visionary innovator, she influenced several generations with her fashion, style and homewares that emphasized functionality and simplicity. Vera’s impact is still relevant today. Her works are housed among the collections of Museum of Modern Art (MoMA), Metropolitan Museum of Art and Smithsonian Institution, to name a few.

Sunshine Shop Tucson, in collaboration with Susan Seid (owner of Vera Neumann Original Art),  created an exhibition which included Vera’s paintings and a biographical context to her life and career. She believed art to be an approachable and optimistic part of everyday life. Her philosophy was to surround oneself in art. And indeed, many did!

Mention Vera scarves, and one will instantly recognize her influence. Every American household from the late 1940s through the 1970s is likely to have at least one, if not many, Vera products. Her entrepreneurial spirit balanced her artist self perfectly. First and foremost, she was an artist. Yet, from her art she created a $100 million+ business. Quite a groundbreaking achievement for a woman, especially during that time period.

With nature her inspiration, she perfected the simple balance of color and shape. Vera was a pioneer in the abstract art movement and a major influence on mid-century modern sensibilities.

Patricia Katchur, September 2017

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